Customers running away from the competition, literally…

The video is over a year old, but I had never heard about it. Meat Pack, a sneaker store in a shopping mall, uses a GPS enabled app to track when you enter a competitor’s store and then offers you a discount at their store. Only catch is, the discount starts at 100% and decreases by 1% every second, so apparently you had about 600 people in a week while the campaign ran, sprinting out of those stores, straight to the Meat Pack store.

Just brilliant…