Something is no longer hype when…

Just a quick thought.

Earlier this week I participated in a round-table brainstorm on how to formulate a social media manager profile. The discussion of course wandered from time to time, and it became pretty clear that the focus within organizations is turning more and more towards how to incorporate Social Media in processes, and how to embed those processes & tools into their Enterprise Architecture & IT landscape.

I guess that’s a sure sign that Social Media has moved forward on the hype cycle.